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3 types of people

#28 · Jul 18, 2025 · Cafe Colony

The 3 Types of Investors: Which One Are You?

In every cycle, in every trend, and in every market move—you’ll find three distinct types of investors:

1. The Trendsetters (1%)

Visionaries. Pioneers. These are the rare individuals who create the trends—innovating boldly in their field before anyone else sees the opportunity.

They don’t chase ROI; they generate it. Their returns are outsized, not because they followed a playbook, but because they wrote it.

2. The Trend spotters (5%)

3. The Herd (94%)

They move as one—late, loud, and full of certainty. By the time they embrace the trend, the true players have already cashed out or moved on. The herd waits for permission. For consensus. For someone bigger, bolder, and richer to validate the move. They follow the bisons, never realizing they’re chasing the dust of someone else’s conviction.

Bottom line:

The best opportunities don’t come with permission slips. Are you leading, spotting, or following?